Automotive

Consulting and evaluation services for the automotive branch have been core components of our operational range ever since the company was founded. We are offering services for the whole product development process:

• Demand and Requirement Analyses
• Concept and Usability Consulting
• Graphical User Interface design (GUI-Design),
• Evaluation of driver information and assistance systems, concerning 
  • Diversion
  • Intuitive Usability
  • Acceptance
  • Joy of use
  • Aesthetics

Driver models

Driver modeling is one of our specialties; it includes modeling human driving behavior from the regulation to the navigational level.

Our human factors experts support your development projects by providing a wide range of psychological and technological solutions for answering specific questions:

• Gathering data on driver conditions, especially fatigue and vigilance
• Studying driver behavior in the course of time and while using driver information systems / advanced driver assistance systems 
• Objectivation of subjective driver conditions like fatigue or risk assessment  as well as the appraisal of design-related aspects of the interior and exterior

We use in-house developed, reliable and field-tested methods for observer analysis ( for instance, the HFC Fatigue Scale 2.0 ); in addition to that, we offer trainings for external companies regarding the application of those instruments.